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Sunday, October 23, 2011

More Products Available

We now have 18 listings in our Etsy shop! :) I added the following listings today:

Peppermint Bath Salts

Cucumber Melon Bath Salts

Red Rose & Thyme Bath Salts

Vanilla Bath Salts

Pastel Rainbow Facial Scrubbies

Summer Flecks Facial Scrubbies

All in all a rather productive listing day for us. :)  I also started a Google AdWords campaign (gotta love getting free AdWords credits from hosting companies and domain registrars) for Candlelight Boutique as well as Etsy Search Ads. 

The Search Ads I only allowed one week at $5.00 total for the week to see what kind of statistics we got from the ads. I've  heard some bad things about the results for the search ads, mainly that views and favorites went up but sales did not. So far we've only gotten 9 views in 24 hours, no favorites or sales from those views. A friend of ours did a search for bath salts and found that the ads tend to repeat certain shops/products and that she went through the entire search results for bath salts and never once found an ad for our shop. :( She did however find an ad for one of our sugar scrubs? LOL

I realize that the people who keep coming up over and over in the search ads probably paid a higher amount for more impressions.You only get 5,000 impressions for $5.00. If I had paid $10.00 I'd have gotten 10,000 impressions and if I'd paid $25.00 I'd have gotten 25,000 impressions. Basically you pay $1.00 for every 1,000 ad impressions you receive through the system. I'm not really thinking so far that it is anything more than a money waster for Etsy shop owners because I'm just not seeing the love. 1,487 impressions with only 9 views, no favorites, and no sales? I'm pretty glad I set the ads to stop after one week. :P

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